Sammy the Shrimp is one of English football's best-known mascots and now he is set to get a female friend, as Her Game Too partner club Southend United invite children across the country to design the club's first-ever female mascot. The Shrimpers partnered with Her Game Too earlier this season and the Draw Her Into The Game competition is the club's latest initiative to promote football as a game for all, with the introduction of a new mascot aiming to represent the future of women and...

London is hosting the FIFA Women's Champions Cup later this month England and Arsenal’s European success propelled women’s football to new heights last year, and stars including Alessia Russo, Leah Williamson and Chloe Kelly are set to take on some of the world’s best players in a new intercontinental competition being staged in London. Her Game Too supports the growth of female football at all levels, from grassroots to elite, and is excited to see a new competition showcasing female players...

Her Game Too is proud to welcome Donna Davies as Wycombe Wanderers’ first Her Game Too ambassador, as we continue to work collaboratively with clubs and foundations to improve engagement with female supporters and create safer, more inclusive football environments. Our partnership with Wycombe Wanderers, formed last month, represents a shared commitment to tackling sexism and discrimination in football. Together, we are pledging to promote inclusivity, ensure Adams Park is a safe and...