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Oldham Athletic: Welcome

Ambassador
Holly Aitkenhead

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Holly took over the ambassador role from Marie Melvin in October 2024 and is now passionately leading the campaign at her beloved Swindon Town FC.

Holly has secured official advocacy in men's first team goalkeeper, Lewis Ward, and women's first team manager, Marcus Bignot. Both stand as a strong male ally for women in football.

Oldham Athletic: Meet the Team

OUR STORY

Swindon Town partnered with Her Game Too in early 2022 and has honoured the partnership consistently since.

The partnership focuses on improving the matchday experience for women and girls, raising awareness of gender inequality in football, and ensuring that everyone can enjoy the game without fear of abuse or discrimination.

Initiatives have included annual dedicated fixtures, engaging with fans through social media and first time female fan programmes. The club continues to work closely with the Her Game Too team and Holly to develop new initiatives that promote equality, diversity, and inclusion across the club.