A BIT ABOUT US...
Founded in May 2021, Her Game Too is a voluntary campaign led by a team of dedicated female football fans who are passionate about creating a positive change in football and the wider sporting world. We aim to raise awareness and educate others on the importance of inclusivity and diversity in sports.
Our ultimate goal is to create a safe and welcoming environment for everyone, regardless of their background, ability, or gender. We believe that everyone should have the opportunity to participate in sports and have access to the same resources and opportunities.
At Her Game Too, we not only want to raise awareness, but also offer education to promote a safe and inclusive sporting culture. Our team is committed to driving positive change and making a real difference in the world of sports.
Join us in our mission to make sports accessible and inclusive for all.
The growth of Her Game Too
On the 15th May 2021, we launched our Her Game Too campaign. We decided to post the video at 10am on the day of the FA Cup final and the response was incredible. Our video was viewed over 1 million times within the first 24 hours and we hit 6,000 followers on our brand new Twitter page within the first day. We were so pleased to see so many people listening to our important message and getting on board our campaign so quickly.
HOPE & GLORY PARTNERSHIP
On 25th May 2021 - we started working with the brilliant Hope & Glory sportswear who offered to design us a logo to represent our messaging. They came up with the concept of a football incorporated into the female gender symbol within a crowned shield - we instantly loved it and have used this going forwards. We then released official Her Game Too merchandise with Hope & Glory - with all profits going back into our organisation to support grassroots girls football.
OUR FIRST CLUB
In July 2021 - we had secured our first National League club partnership with Gateshead Football Club!
OUR FIRST EFL CLUB PARTNERSHIP
Our first EFL club partner shortly followed, with Bristol Rovers agreeing an official partnership with us in August 2021. This was a special moment, with two of our founders being life-long Bristol Rovers supporters.
OUR FIRST KIT SPONSORSHIP
Shortly after announcing partnership with the men's club - Bristol Rovers Women donated their front of kit sponsorship to Her Game Too, with the Gas Girls playing in the kit throughout the season. The kit was made by Macron and was available to buy through the store.
FIRST AWARD NOMINATION
Her Game Too was nominated for a Football Content Award in October 2021 - in the 'Best Charitable Campaign' category. We didn't win but were honoured to be nominated in such a short space of time.
OUR FIRST EFL
In October 2021, Exeter City were the first club to officially host a Her Game Too 'double header' fixture. This included the men's team playing on the Saturday and the women's team playing on the Sunday at St James' Park. The Women's team smashed their record attendance for their fixture.
THE 'HER GAME TOO'
In October 2021, we released the first ever Her Game Too football shirt, courtesy of our partners at Hope & Glory Sportswear! The design in the fabric showcases the important message of diversity for women in football. All profits from the sales went to grassroots girls football.
By the end of October 2021, we had successfully formed partnerships with 22 of the 92 professional football clubs!
OUR FIRST WSL
In November 2021, we secured our first ever WSL partnership with Reading Women! A few months later, Reading Women hosted a dedicated Her Game Too fixture for International Women's Day, which was against Manchester United.
OUR FIRST APPEARANCE IN FOOTBALL MANAGER
In November 2021, we featured on the interactive LED advertising in the popular game - Football Manager! Players could click on the LED advertising to find out more information about Her Game Too!
HER GAME TOO IN SCOTLAND
On 27th November 2021, Her Game Too was advertised on the LED boards at Heart of Midlothian FC! By this point, Hearts had become an official partner of Her Game Too, the beginning of our growth in Scotland.
OUR FIRST PREMIER LEAGUE
On Boxing Day 2021, Her Game Too partnered with our very first Premier League club, Everton FC!
OUR FIRST SKY SPORTS
On 20th February 2022, Her Game Too featured on Sky Sports as part of a dedicated fixture for the first time. Leeds United hosted a dedicated fixture for us against Manchester United, which gained a lot of exposure for the campaign. The players wore warm-up tees advertising the campaign and promoting the message of equality. It was a real 'pinch me' moment for us!
INTERNATIONAL WOMEN'S DAY
March 2022 marked the first International Women's Day for Her Game Too! In this month, our partner clubs hosted a variety of dedicated fixtures to celebrate women in football. The fixtures focused on raising awareness of sexism, promoting inclusivity and celebrating fans, staff & players in football.
This timeline is a work in progress - check back later!