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A BIT ABOUT US...
Founded in May 2021, Her Game Too is a voluntary campaign led by a team of dedicated female football fans who are passionate about creating a positive change in football and the wider sporting world. We aim to raise awareness and educate others on the importance of inclusivity and diversity in sports.
Our ultimate goal is to create a safe and welcoming environment for everyone, regardless of their background, ability, or gender. We believe that everyone should have the opportunity to participate in sports and have access to the same resources and opportunities.
At Her Game Too, we not only want to raise awareness, but also offer education to promote a safe and inclusive sporting culture. Our team is committed to driving positive change and making a real difference in the world of sports.
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Join us in our mission to make sports accessible and inclusive for all.
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TIMELINE
The growth of Her Game Too
MAY 2021
THE LAUNCH
On the 15th May 2021, we launched our Her Game Too campaign. We decided to post the video at 10am on the day of the FA Cup final and the response was incredible. Our video was viewed over 1 million times within the first 24 hours and we hit 6,000 followers on our brand new Twitter page within the first day. We were so pleased to see so many people listening to our important message and getting on board our campaign so quickly.
MAY 2021
HOPE & GLORY PARTNERSHIP
On 25th May 2021 - we started working with the brilliant Hope & Glory sportswear who offered to design us a logo to represent our messaging. They came up with the concept of a football incorporated into the female gender symbol within a crowned shield - we instantly loved it and have used this going forwards. We then released official Her Game Too merchandise with Hope & Glory - with all profits going back into our organisation to support grassroots girls football.
JULY 2021
OUR FIRST CLUB
PARTNERSHIP
In July 2021 - we had secured our first National League club partnership with Gateshead Football Club!
AUGUST 2021
OUR FIRST EFL CLUB PARTNERSHIP
Our first EFL club partner shortly followed, with Bristol Rovers agreeing an official partnership with us in August 2021. This was a special moment, with two of our founders being life-long Bristol Rovers supporters.
AUGUST 2021
OUR FIRST KIT SPONSORSHIP
Shortly after announcing partnership with the men's club - Bristol Rovers Women donated their front of kit sponsorship to Her Game Too, with the Gas Girls playing in the kit throughout the season. The kit was made by Macron and was available to buy through the store.
OCTOBER 2021
FIRST AWARD NOMINATION
Her Game Too was nominated for a Football Content Award in October 2021 - in the 'Best Charitable Campaign' category. We didn't win but were honoured to be nominated in such a short space of time.
OCTOBER 2021
OUR FIRST EFL
DEDICATED FIXTURE
In October 2021, Exeter City were the first club to officially host a Her Game Too 'double header' fixture. This included the men's team playing on the Saturday and the women's team playing on the Sunday at St James' Park. The Women's team smashed their record attendance for their fixture.
OCTOBER 2021
THE 'HER GAME TOO'
FOOTBALL SHIRT
In October 2021, we released the first ever Her Game Too football shirt, courtesy of our partners at Hope & Glory Sportswear! The design in the fabric showcases the important message of diversity for women in football. All profits from the sales went to grassroots girls football.
OCTOBER 2021
22 PROFESSIONAL
PARTNER CLUBS
By the end of October 2021, we had successfully formed partnerships with 22 of the 92 professional football clubs!
NOVEMBER 2021
OUR FIRST WSL
PARTNERSHIP
In November 2021, we secured our first ever WSL partnership with Reading Women! A few months later, Reading Women hosted a dedicated Her Game Too fixture for International Women's Day, which was against Manchester United.
NOVEMBER 2021
OUR FIRST APPEARANCE IN FOOTBALL MANAGER
In November 2021, we featured on the interactive LED advertising in the popular game - Football Manager! Players could click on the LED advertising to find out more information about Her Game Too!
NOVEMBER 2021
HER GAME TOO IN SCOTLAND
On 27th November 2021, Her Game Too was advertised on the LED boards at Heart of Midlothian FC! By this point, Hearts had become an official partner of Her Game Too, the beginning of our growth in Scotland.
DECEMBER 2021
OUR FIRST PREMIER LEAGUE
CLUB PARTNERSHIP
On Boxing Day 2021, Her Game Too partnered with our very first Premier League club, Everton FC!
FEBRUARY 2022
OUR FIRST SKY SPORTS
APPEARANCE
On 20th February 2022, Her Game Too featured on Sky Sports as part of a dedicated fixture for the first time. Leeds United hosted a dedicated fixture for us against Manchester United, which gained a lot of exposure for the campaign. The players wore warm-up tees advertising the campaign and promoting the message of equality. It was a real 'pinch me' moment for us!
MARCH 2022
INTERNATIONAL WOMEN'S DAY
March 2022 marked the first International Women's Day for Her Game Too! In this month, our partner clubs hosted a variety of dedicated fixtures to celebrate women in football. The fixtures focused on raising awareness of sexism, promoting inclusivity and celebrating fans, staff & players in football.
MAY 2022
FIRST BIRTHDAY AND FIRST PUB GROUP PARTNERSHIP
On 15th May 2022, to coincide with Her Game Too's first birthday, we launched an official partnership with Stonegate Pub Group to work with them to make all of their pubs across the UK a safe space for women and to increase visibility of women's sports at their venues. The initial pledge features 500 pubs, with a possibility of a further 2,000 pubs signing up in the future
JULY 2022
WOMEN'S EURO FINAL
In July 2022, we were lucky enough to attend the Women's Euro Final to watch the Lionesses lift the trophy. We kicked off the launch of Her Game Too in pubs by collaborating with Stonegate Pub Group & Heineken prior to the game. The result of this game was huge and a big moment for equality in football.
SEPTEMBER 2022
PARTNERED WITH AWARDS FC
In September 2022, we secured an official partnership with Awards FC. By working with them, we are able to recognise people who go above and beyond to make a difference for women in sport. We distribute monthly 'Her Game Too Hero' awards to people who go the extra mile to support us and our mission.
This timeline is a work in progress - check back later!
SEPTEMBER 2022
FIRST PLAYER ADVOCATE
In September 2022, we secured our first ever professional player advocate in Richard O'Donnell for Rochdale AFC. Richard uses his voice to champion our messaging, gets involved in Her Game Too activities and influences his peers & fans to respect women in sport.
OCTOBER 2022
FIRST BOOK RELEASE
In October 2022, we collaborated with the very talented Matthew Riley to release the very first Her Game Too book! The book tells the story of why Her Game Too was formed and the journey we had been on in our first year. The book is available to buy online and in book stores.
OCTOBER 2022
UTILITA PARTNERSHIP
In October 2022, we officially partnered with our first organisation - Utilita! Utilita do fantastic work in the world of football and are very keen to support our mission of equality in sport. Utilita have sponsored a variety of our events by providing assets to promote our messaging.
OCTOBER 2022
WHITE RIBBON PARTNERSHIP
In October 2022, for White Ribbon Day, Her Game Too officially partnered with the organisation to support their messaging of ending violence against women and girls. Her Game Too supported White Ribbon's #TheGoal campaign, which was focused towards football fans. Our logo was present on White Ribbon's messaging billboards around London.
NOVEMBER 2022
HER GAME TOO PUBS
In November 2022, we had successfully signed 500 pubs up to the pledge. All pubs signed up to having a code of conduct behind the bar, all staff trained on anti-sexism, showing ALL women's sports in their venues where possible and having Her Game Too Reporting posters in their venues. Our list of pubs can be found on our website HERE.
NOVEMBER 2022
FIRST AWARD WIN
In November 2022, we won our first ever award! After being nominated the year before and not even coming top 3, we took home the gold for 'Best in Women's Football' at the Football Content Awards 2022. We then won double at the Football Content Awards 2023, for Best in Women's Football and Best in EDI.
FEBRUARY 2023
FIRST KIT DONATION
By February 2023, we were really pleased to have made our first ever kit donation to a partner grassroots team! In the first two years of the campaign, we were able to do small amounts of fundraising and we eventually made enough to be able to donate a full kit as part of a social media competition.
MARCH 2023
SKY SPORTS SHOUTOUT
On 20th February 2022, Her Game Too featured on Sky Sports as part of a dedicated fixture for the first time. Leeds United hosted a dedicated fixture for us against Manchester United, which gained a lot of exposure for the campaign. The players wore warm-up tees advertising the campaign and promoting the message of equality. It was a real 'pinch me' moment for us!
MARCH 2023
A MESSAGE FROM LEAH
In March 2023, we received a personal video message from Leah Williamson. This meant a lot to us as she is someone we would consider a trailblazer and an inspiration to all of us at Her Game Too. Leah released a book which has lots of positive messages and encouragement for anyone who wants to get into football. The book aligns perfectly with the vision of Her Game Too.
MARCH 2023
HER GAME TOO KITS
March 2022 marked the first International Women's Day for Her Game Too! In this month, our partner clubs hosted a variety of dedicated fixtures to celebrate women in football. The fixtures focused on raising awareness of sexism, promoting inclusivity and celebrating fans, staff & players in football.
MAY 2023
FIRST HER GAME TOO
CONFERENCE
In May 2023, Her Game Too held their first ever conference - funded by the EFL. The conference was hosted at Walsall FC and was an opportunity for Her Game Too ambassadors around the country to meet face to face and plan for the future. The conference was highly successful and will be a regular occurrence for our directors and ambassadors going forwards.
MAY 2023
LIVERPOOL FC
PARTNERSHIP
In May 2023, we partnered with one of the UK's biggest clubs - Liverpool FC. This was a huge moment for us, as Liverpool FC has the power to not only influence fans within the UK, but worldwide too. We look forward to using Liverpool FC's platform to further spread the messaging of equality.
MAY 2023
NATIONAL DIVERSITY AWARDS NOMINATION
In May 2023, we were honoured to receive our first ever nomination at ITV's National Diversity Awards 2023. Her Game Too was nominated for Best Community Organisation in the Gender catergory. Unfortunately, we didn't take home the gold but we were very happy to have the recognition amongst some amazing organisations.
MAY 2023
HER GAME TOO SHIELD
In May 2023, we had our first ever Her Game Too Shield. The competition was hosted by Rotherham United and held at the AESSEAL New York Stadium. The match was against Mansfield Town women and was the first match of it's kind. The event was such a success, that we saw the second Her Game Too Shield match played in 2024, which was Rotherham United vs Sheffield Wednesday.
MAY 2023
AWAY SHIRT RELEASED
Continuing our partnership with Hope & Glory sportswear, we released an away version of our original Her Game Too kit with them. We opted for yellow, which matches our brand colours. The release of the shirt went down really well, with many people pre-ordering to get their hands on one! Hope & Glory donate 100% of profits of all Her Game Too sales to our campaign.
JUNE 2023
SOUTH ASIAN FIRST TIME FANS
In June 2023, Her Game Too Cymru & Amar Cymru teamed up with FA Wales to encourage a community of South Asian women and girls to attend their first ever football match. FA Wales donated 30 tickets, which were all snapped up by South Asian women and girls of all ages. The initiative was led by Her Game Too director, Roopa Vyas.
JULY 2023
HER GAME TOO ON
SKY SPORTS NEWS
In July 2023, we were given a huge opportunity to talk about the importance of Her Game Too on Sky Sports news. Co-Founder and Director, Emily Drakeley, conducted a fantastic interview to highlight the need for Her Game Too and why sexism should be considered a hate crime.
NOVEMBER 2023
HER GAME TOO IN BAHRAIN
In November 2023, we were delighted to see our logo and messaging had made it to Tekkers Academy in Bahrain! We partnered with the academy back in May 2022, to work together to ensure women and girls feel included in all areas of the world. Tekkers Academy work to promote inclusion by providinf football training for girls aged 2-16 and having special girls only classes on Mondays.
DECEMBER 2023
HER GAME TOO IN GREECE
In December 2023, Her Game Too reached Greece! We were approached by AEK Athens, who wanted to be part of the mission to stamp sexism out of the game. A huge milestone for us, as we are now stretching even further across the world.
FEBRUARY 2024
HER GAME TOO ICE HOCKEY
By February 2024, the Her Game Too Ice Hockey logo made it on to the kits of Team GB Ice Hockey - as part of a three year deal! We couldn't have asked for bigger recognition for our Ice Hockey branch and we are incredibly grateful for the support from Team GB!
MARCH 2024
HER GAME TOO IN FRANCE
In March 2024, Her Game Too took off in France, with support for the campaign flooding in from all teams in Ligue 1 and Ligue 2. An advert about Her Game Too was released in France and shared across all the clubs’ social media platforms, including the likes of PSG, Lyon and Monaco. AS Saint-Étienne and AJ Auxerre both wore shirts with the Her Game Too logo and #HerGameToo messaging for their International Women’s Day fixtures. A huge moment for us!
MARCH 2024
KICK IT OUT CAMPAIGN
In March 2024, for International Women’s Day, we collaborated with Kick It Out to tackle gender inequality in football together. This saw many football clubs across the 92 and beyond displaying Her Game Too and Kick It Out’s collaborative ‘KICK SEXISM OUT OF FOOTBALL’ messaging around their stadium and on their social platforms. This messaging was also present on the LED advertising at Stamford Bridge, Anfield and Villa Park whilst televised on Sky Sports.
