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Liverpool FC

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Liverpool: Welcome
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Ambassador
Roopa Vyas

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Roopa is the Liverpool FC Ambassador for Her Game Too and serves as the campaign’s Chief Operating Officer.

A lifelong Red, Roopa’s connection to Liverpool Football Club runs deep - so much so that she chose to study at Liverpool John Moores University just to be closer to the team she loves!

 

In 2023, her dedication was spotlighted when her image appeared on the side of the Kop as part of the Converse x Liverpool FC collaboration, where she shared her journey as a South Asian Red. Today, she proudly represents the voices of female Liverpool fans and helps drive change from both inside and outside the stadium.

Originally from Wales, Roopa is also the founder of Her Game Too Cymru and works to amplify the experiences of women and girls across Welsh football. She’s passionate about breaking down barriers and helping to build a sport that feels genuinely welcoming for everyone.

Alongside her voluntary work with Her Game Too, Roopa's day job is also in Equality, Diversity and Inclusion and she is often invited to speak or present in the football media space, with appearances on BBC Sport, radio, and club channels.

 

Her work continues to challenge outdated narratives and push for more inclusive, representative environments - on and off the pitch.

Want to share your ideas or experiences with Roopa? Hit the email button below to get in touch!

Liverpool: Section 1
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Official Partnership | May 2023

On 1st May 2023, Liverpool FC announced an official partnership with Her Game Too, continuing their commitment to equality, diversity and inclusion through its Red Together initiative.

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First Time Fans | March 2025

On 8th March 2025, Her Game Too, Liverpool FC and EA SPORTS teamed up to welcome 5 women and girls to Anfield for their first-ever live men's match! After a stadium tour, a meet & greet with Natasha Dowie and a group photo with Mighty Red, the group witnessed a 4-goal thriller in Liverpool's Premier League winning season!

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Steward Training | Feb 2026

During the 2025/26 season, Liverpool FC became the first club to undertake training through Her Game Too. Stewards and hospitality managers were trained on sexism and misogyny - highlighting lived experiences of real fans and staff to raise awareness and encourage early intervention and reporting.

The training was bespoke to Liverpool FC, and was developed and delivered by our LFC Ambassador, Roopa Vyas.

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Her Game Too operates as a CIC (Community Interest Company).

This enables us to reinvest profits back into grassroots sports for girls and help raise awareness of our work through various content and events.​

©2026 Her Game Too 

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