HER GAME TOO PARTNER WITH 'THE SISTERHOOD'

By Finley Chung

In an exciting new partnership, Her Game Too and The Sisterhood of Pursuits and Pastimes have partnered ahead of what promises to be a huge summer for Women’s Sport. 

Normally named The Brotherhood of Pursuits and Pastimes, the temporary name change comes ahead of both the Women’s European Championship, which England are defending Champions and the next Women’s Rugby World Cup, which is being hosted on our shores.

A chain of pubs in Leeds and Manchester, it became a hub for fans to watch the Lionesses’ historic Euros win of 2022, especially for the quarter finals and onwards, which was told to myself and Caz May, CEO of Her Game Too on a call with Josh and Seema Dhiman, Director and Founder of the pub chain.

The Sisterhood’s campaign objectives vary from driving footfall for the Leeds and Manchester areas, to engaging with local Women’s Football Clubs and promoting fair inclusivity and representation in sport.

The staff at The Sisterhood venues will be decked out in custom t-shirts, with a Her Game Too logo proudly displayed on the sleeve. The Her Game Too logo will also be displayed on screens at the venue and on social media in the run up to and during the tournament itself. 

Here are some of the offers you can pick up should you visit one of the Brotherhood pubs:

• Team Tables: 20% off food & drink for girls’ teams in kit.

• Two for £10 cocktails all day, everyday.

• £5 Lunch Deal - £5 for any burger / wrap + soft (every day 12-7pm)

• £4 Pints of Heineken during England games

• Free pint of Heineken for everybody in the bar when the Lionesses score their first goal of the tournament

Caz May, CEO of Her Game Too had this to say on the partnership:

“We are absolutely blown away by the incredible 'The Sisterhood' campaign from Brotherhood of Pursuits and Pastimes for the Women’s Euros. Their decision to support Her Game Too throughout this initiative means the world to us. 

“Seeing our logo proudly displayed on staff uniforms and across venues during the tournament is such a powerful statement of solidarity and commitment to equality in sport. We can’t wait to collaborate on this inspiring campaign and are so grateful to Seema, Josh, and the entire team for their fantastic support.”

Simran Atwal and Angie Bolton Sykes, Derby County and Manchester City Ambassadors respectively and two Manchester residents, in one of the very cities that one of the Brotherhood’s pubs are, both weighed in on the partnership too.

Simran: “I am so unbelievably excited to visit during the Women’s Euros! It’s an absolute joy to see the commitment to making an inclusive and celebratory environment for all fans of the women’s game and I’m looking forward to seeing it for myself. 

Thank you to the Brotherhood (or should I say Sisterhood!) for all their passion and support in collaborating with Her Game Too - we are so thrilled to work with you and can’t wait to see what this Euros brings!”

Angie: “The atmosphere amongst the staff at Brotherhood is infectious, everyone is excited for the Euros, the planning going into the watch parties is amazing and the fact it’s coming from the top shows how much the women’s game is growing.

I can’t wait to see the venue dressed and sporting its new summer name for the events, hopefully with lots of fellow England fans.” 

Everyone at Her Game Too extends their warmest thanks and regards to The Brotherhood for their incredible support of the campaign on what we hope will be a memorable summer of sport!