Salisbury FC Join Forces with Her Game Too to Champion Inclusion in Football

Salisbury FC have partnered with Her Game Too, reinforcing the club’s commitment to ensuring football is a welcoming and safe space for women and girls across the local community.

The National League South side enters the partnership at an exciting time in its journey. Under new ownership, the club has seen attendances rise, recently surpassed 10,000 Instagram followers, and placed renewed emphasis on community engagement and inclusivity.

Salisbury FC’s Safety Officer, Tracy Jackson, who has long championed the campaign, said the partnership felt like a natural next step.

“I've been aware of Her Game Too for a few years now through my daughter refereeing and my involvement with football in different roles. Getting SFC involved with Her Game Too is something I have wanted to do for a long time, as we are a family-oriented club with a lot of female fans and players.

“Now the club is under new ownership, and we are on an exciting journey. It felt like the perfect time to join with Her Game Too. Our attendances are rising, we have just hit 10k followers on Instagram, and there is a real buzz around the place.

“We have put more emphasis with the new owners on community engagement and making the club a welcoming place for all. We feel that teaming up with Her Game Too, it shows our commitment and support of equality in football and being a safe place for all.”

Jackson also spoke about her own experience working within the game:

“Being a female in what has always been a male-dominated world can be hard, especially doing a role like a safety officer, which generally tends to be a man’s job.

“My feelings have always been that anyone can do any job they wish, regardless of their gender. I have been fortunate enough that at Salisbury, you are employed for what job you are capable of doing; gender doesn't come into it.

“We have a female vice chair at the club and a lot of females that perform roles around the club, so it is a very inclusive environment to work in.”

With full-time roles now focused on strengthening community links, the club sees the partnership as part of a wider strategy to build strong relationships locally and break down outdated perceptions.

“With this partnership, I hope we can get even more women and girls along to the matches as well as playing football with us. As they will know that we value women being involved in the game and we won't stand for any comments made against women and girls.

“There is still the misconception by some girls that football is for boys only - we need to break these barriers down so that football is enjoyed equally by all sexes.”

Club captain Josh Sommerton also voiced his full support for the campaign, having watched its growth in recent years - particularly alongside the success of the Lionesses.

“I first heard about the campaign through social media and wider media coverage during larger sporting events. It’s something that’s gained great momentum over the last few years, and with the Lionesses doing so well, it really made the message clear - football is for everyone.”

For Sommerton, the campaign aligns directly with his role as a leader within the dressing room.

“As a captain, I understand that leadership isn’t just what happens on the pitch - it’s about setting standards and shaping culture off it. Gender equality and inclusion should be a given in sport, but the reality is there’s still work to do.

“Tackling sexism and misogyny should be everyone’s responsibility. Education and awareness are key because real change starts with understanding.”

He added:

“As a club in a very exciting period of growth, this partnership highlights the direction we want to go in. It sends a message that we care about our impact and responsibility within the community.

“If we can create a safer, more supportive environment both at the club and locally, that’ll definitely be something to be proud of.”

The partnership signals Salisbury FC’s intention to place equality and respect at the heart of its identity - not only as a football club, but as a community hub.